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TRESemme Goes To Fashion Week

The brand is the show's official hair care sponsor.

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By: Marie Redding

Senior Editor, Rodman Media

Unilever’s TRESemme is the official hair care sponsor of the Spring/Summer 2015 Mercedes-Benz Fashion Week, which is taking place September 4th – 11th, 2014 at Lincoln Center in New York City.

Chris Barron, global VP, TRESemme. said:

“This season, we aim to make Fashion Week as famous for the hair as it is for the fashion. We know that this is a bold statement, but it showcases our commitment to achieve what the brand is best known for – to inspire and empower women the world over to take trendsetting hair from the runway, personalize it and make it their own to express their individual style, whatever the occasion.”

The brand’s team of Runway Insiders includes fashion industry experts, hair stylists, and fashion designers, who will be showing TRESemme fans how to make runway looks work in ‘real’ life.

The team includes fashion designers Clover Canyon, Prabal Gurung, Phillip Lim, Misha Nonoo, Narciso Rodriguez, Rebecca Taylorand Marissa Webb. Plus, blogger, model, DJ and fashionista Harley Viera-Newton; and globally renowned blogger and street style photographer Candice Lake.

TRESemme is also collaborating with E!, the official media sponsor of Mercedes-Benz Fashion Week, on a co-branded two-story Salon and Lounge at Lincoln Center. Guests can visit the top level VIP Greenroom, which overlooks the E! studio; and book a professional styling appointment in the only on-site salon inside Lincoln Center. 

Downstairs at the Trend Bar, there’s a digital library of runway-inspired hairstyles to use as inspiration for a new look.

Photo: Facebook.com/TRESemme/US

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